It’s the Wild, Wild West. No, it’s not the west when we think of the cowboy’s era, but more in the Desert Landscapes. Cuisine and beverages that celebrate the type. In Phoenix, your senses dare you to try something new. Self-expression, curiosity, and adventure. Its destination defies the limits of embracing the bold and welcoming the new. When you’re here, change and innovation are a way of life. The spirit is filled with vibrance, appreciation, and inclusivity. The sunshine of the desert brightens the mosaic of human influences, contributing to an authentic and contemporary destination where traditions are celebrated. We invite you to experience Phoenix for yourself.